Advertising, Digital, Web Design

Spud Nation • Landing Page Web Design

Project Details

Client: National Potato Council
Project: Spud Nation: Landing Page for NPC’s Economic Impact Report of the U.S. Potato Industry
Year: 2023
Category: Web Design, Advertising, Digital Design

At Evocati Public Relations, we led a national PR and advertising campaign for the National Potato Council to highlight the impact of the $100 billion U.S. potato industry on the U.S. economy. I took on the challenge of distilling a substantial amount of data and crafted an interactive and engaging landing page that became the number one search result for “spud nation” on Google in early 2023. This was just part of the full campaign which was the first of its kind, generating 18 million impressions through the first 2 weeks of its release. 

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